Dodge Brothers - Detroit USA
by Paul LeSage
Title
Dodge Brothers - Detroit USA
Artist
Paul LeSage
Medium
Photograph - Photography
Description
This logo was found on the first Dodge Brothers car built, in 1914, and was last used on the 1938 Dodge; it was also used on the company stationery.
The Dodge Brothers Club has made it clear that the design was not chosen to anger Henry Ford, as the story goes, despite a good deal of provocation from the anti-semitic car man. In 1914, when the emblem was first used, interlocking triangles (the “Star of David”) were not even associated with Judaism, to most people. Club writers suggested:
1. These are two interlocking deltas — greek letters symbolizing engineering — for the two Dodge brothers. Chrysler’s own explanation is that the white triangle represents the soul, the dark one standing for the body; overall, it represents the union of the two brothers into one, reinforced by the intertwined “D” and “B.” The Dodge brothers were very close and would reject mail sent to just one of them.
2. A medieval symbol of mysticism and the joining of mind and body, or, in this case, the joining of two brothers.
3. A representation of the Dodge City lawman’s badge. Horace Dodge apparently enjoyed accompanying local police on their runs, and likely would have appreciated the Dodge City reference.
Uploaded
June 15th, 2018
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